We see more and more websites that do not care of the performances.
They are slow, fat, embed lots of resources, make you download several MBs, are not fluid when you scroll down, are not fluid when you click on something, are not responsive, have slow animations. It’s easy to make a website, but it’s harder to make it good. A slow website will have a big churn in its users, because the navigation was crappy.
www.sderosiaux.com/articles/2015/03/01/perfmatters/